Fueling Fan Engagement
Eric MacLise | May 2019
The Jets partnered with Fannex to create interactive fan games through the NHL / Winnipeg Jets app. One of these mobile activations is Check-In To Win, where fans are prompted to “Check-In” with their seat location for a chance to win a prize later in the event. This is a great way for teams to enhance traditional “lucky row” or “section of the game” giveaways with interactive participation that also drives mobile activity.
In addition to strong participation numbers on in-venue activations, the Jets have also experienced a 30% increase in the NHL / Winnipeg Jets App userbase from February 2018 to February 2019. This jump from 180,829 to 235,617 active users over that same timeframe has resulted in the Jets rising from 16th to 8th in the NHL for mobile activity on the league-wide platform. This can be contributed to a few factors, including on-ice performance and team exposure, but the Jets’ Director, Digital, Andrew Wilkinson notes Fannex has definitely contributed to the increase. Call-to-action games offer fans another compelling reason to download and use the team app, which boosts activity on other digital offerings.
“Fannex has become a key element of our mobile strategy and live event entertainment. Over the past two seasons with the platform, its grown to become an integral component of our corporate partnership properties, game presentation and digital fan engagement initiatives.”
-Andrew Wilkinson | Director, Digital
Fueling Fan Engagement
Eric MacLise | May 2019
The Jets partnered with Fannex to create interactive fan games through the NHL / Winnipeg Jets app. One of these mobile activations is Check-In To Win, where fans are prompted to “Check-In” with their seat location for a chance to win a prize later in the event. This is a great way for teams to enhance traditional “lucky row” or “section of the game” giveaways with interactive participation that also drives mobile activity.
In addition to strong participation numbers on in-venue activations, the Jets have also experienced a 30% increase in the NHL / Winnipeg Jets App userbase from February 2018 to February 2019. This jump from 180,829 to 235,617 active users over that same timeframe has resulted in the Jets rising from 16th to 8th in the NHL for mobile activity on the league-wide platform. This can be contributed to a few factors, including on-ice performance and team exposure, but the Jets’ Director, Digital, Andrew Wilkinson notes Fannex has definitely contributed to the increase. Call-to-action games offer fans another compelling reason to download and use the team app, which boosts activity on other digital offerings.
“Fannex has become a key element of our mobile strategy and live event entertainment. Over the past two seasons with the platform, its grown to become an integral component of our corporate partnership properties, game presentation and digital fan engagement initiatives.”
-Andrew Wilkinson | Director, Digital