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The Mobile Hierarchy of Needs

Leveraging digital enhancements to emotionally connect with a larger segment of fans June 2020 | Eric MacLise I am a few years out of business school, and one theorem that seemed to get brought up in every class was Maslow’s Hierarchy of Needs. As a refresher,...

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The Mobile Hierarchy of Needs

Leveraging digital enhancements to emotionally connect with a larger segment of fans June 2020 | Eric MacLise I am a few years out of business school, and one theorem that seemed to get brought up in every class was Maslow’s Hierarchy of Needs. As a refresher, Maslow...